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After Fast Start Womens Gym Chain Curves Struggles
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Wall Street Journal reports. Over the past three years, U.S. sites fell by a third to 5,208, according to the Journal .
The chain's operator Curves International Inc. developed a concept that resonated with many women who were intimidated by bigger health clubs. Curves provided 30-minute workouts in small settings only for women.
At the end of 2008, Curves had 4 million members, compared with 3.5 million for Gold's Gym International Inc. Anytime Fitness provided 24-hour options, while some Curves sites weren't even open for lunch.
Curves President Mike Raymond says the closures are part of a plan to "prune the system" and denies that the chain isn't keeping up with current trends.
Clearly, the recession is hurting business but one franchisee tells Dow Jones reporter Richard Gibson that the company's marketing approach is wrong.
"There is also a perception that the Curves workout is a 'sissy workout,' which is a complete misunderstanding," says Jim Gasson, who runs multiple franchises in northern Virginia.
Brett Chase covers health care for Portfolio.com and writes the blog Heavy Doses.
Before the Tea Party and its angry supporters, the nation had H. Ross Perot. Now, as he turns 80, three entrepreneurs look back fondly at the advice and counsel the Texas billionaire provided them.
Additional information:
Curves Gyms Australia Curves Fitness Website Find Your Local
National Women's Health Resource Center
Womens World Tallahassee's Premier Women's Fitness Center
Aurora Womens Fitness Home
Chapel Hill Womens Workout Co.
Fitness Center
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Women's Workout Fitness Center Norfolk, Virginia
Welcome to Liberty Fitness Weight Loss Liberty Fitness
Vancouver Women Only Fitness Centre Shes Fit Fitness and Health
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